(Singapore, Sep 17, 2019) Grab, Southeast Asia’s leading ride-hailing app, today announced a collaboration with HEINEKEN, which will enable the brewer to plug into Grab’s platform of services to grow its digital business and extend its reach and convenience to customers and consumers in the region.
Under the partnership, both companies will be able to broaden the distribution of HEINEKEN beers and ciders through GrabFood and enable customers to sample new HEINEKEN beers and ciders through promotional campaigns.
The partnership is also expected to enable HEINEKEN to tap on Grab’s mobility, food, delivery, and payment services across its platform in Southeast Asia. HEINEKEN will also be able to boost its sales and distribution channels, officials said.
The collaboration will kick off in Singapore and Vietnam at the end of this month, which will be followed by additional offerings in the Philippines, Thailand, Myanmar, and Cambodia.
Grab’s Chief Executive Officer Anthony Tan said: “This partnership is truly a differentiator in Southeast Asia, by uniting HEINEKEN products with Grab’s multiple touchpoints onto one single platform. “
“We believe this will empower merchants to unlock even more opportunities to outserve customers, allowing both HEINEKEN and Grab to win the hearts and minds of even more customers in the region,” he added.
Dolf van den Brink, President, HEINEKEN APAC, added: “This initiative, which is very much aligned with our company’s digital transformation, opens a whole world of opportunities for us – from introducing innovative ways of launching new products to giving consumers new channels to buy our products.”
