(Singapore, Jan 13, 2025) Singtel has announced the launch of Perplexity Pro, an advanced artificial intelligence (AI) search engine designed to enhance the online search experience for its customers. This new service, Perplexity Pro, aims to streamline information discovery by providing concise, conversational responses with in-line citations, addressing the common challenge of information overload in traditional search engines.
The introduction of Perplexity Pro to Singtel’s offerings comes at a time when demand for AI tools is surging. Singtel’s broadband, TV, and mobile customers are eligible for a free one-year subscription of Perplexity Pro—valued at approximately S$270—accessible via a special code distributed through the My Singtel App.
According to market forecasts, the generative AI sector is expected to grow from S$54.7 billion in 2022 to a staggering S$1.8 trillion by 2032. Reflecting this trend, Singtel has reported a more than 20% increase in broadband and mobile traffic to AI assistant domains over the past six months.
Mr. Ng Tian Chong, CEO of Singtel Singapore, emphasized the growing role of AI in everyday life, stating, “Consumers are increasingly turning to AI search platforms for a diverse range of tasks—from culinary exploration and travel planning to academic research and competitive business analysis. By integrating Perplexity Pro, developed by AI industry leaders, we provide our customers with personalized assistance aligned with our commitment to delivering cutting-edge technology.”
Perplexity Pro distinguishes itself from other AI search tools by allowing users to choose from a variety of AI models developed by OpenAI, Anthropic, Grok, and proprietary models based on Meta’s Llama 3.1. This customization enhances user experience by tailoring searches to specific needs, making it an ideal tool for professionals, students, and researchers. Additional features of Perplexity Pro include advanced file analysis and AI-driven image generation capabilities, offering a comprehensive suite of services that leverage Singtel’s robust nationwide 5G coverage for fast and reliable access.
Mr. Aravind Srinivas, CEO of Perplexity, highlighted the importance of telecom partnerships in expanding their market reach, stating, “Telecommunications providers like Singtel play a crucial role in our growth strategy by enabling users to access Perplexity on their devices. We are excited about making Perplexity Pro available to Singtel subscribers for free for a year and value Singtel’s dedication to innovation and utility.”
With multi-language support including English, Simplified Chinese, French, German, Japanese, Korean, and Spanish, Perplexity Pro is poised to redefine how users interact with digital content, making information retrieval not just faster, but smarter.
This launch not only signifies Singtel’s adaptation to the evolving technological landscape but also sets a benchmark for AI integration in consumer services, promising a new era of efficiency and personalized digital interaction.
