（Singapore，12.03.2025）Good Farmer, a Singaporean family-run farm and online grocery store, announced the launch of its new online grocery shopping platform on 10 March. The website is designed to deliver fresh, farm-to-table food directly to consumers, emphasizing natural ingredients and carefully selected products that cater to the nutritional needs of families.
Family-Driven Quality: Freshness from Farm to Your Table
Tracing its roots back three generations, Good Farmer is dedicated to providing fresh, wholesome food with a family-centric approach. The company prides itself on offering products that their own families consume, ensuring that each item—from fresh meats and vegetables to artisanal goods and condiments—is of the highest quality.
Suppliers for Good Farmer are carefully chosen from among family-operated farms that share the company’s values, ensuring that “From our family to yours” is more than just a slogan but a guarantee of quality and trust. This close relationship with suppliers allows Good Farmer to offer food that not only tastes good but is also nutritious and fresh.
Enhancing Customer Experience: Convenience and Nutrition at the Core
The newly launched website addresses modern consumer needs by focusing on convenience and nutrition, essential factors for Singaporean families. The platform provides a broad array of products, including fresh produce, meal kits, ready-to-eat meals, and baby-friendly food, all available for delivery. This service is particularly beneficial for busy parents looking to streamline their shopping processes and reduce trips to the store.
Recognizing the increasing emphasis on health and wellness, Good Farmer’s platform also includes a selection of locally sourced, nutritious food choices designed to support healthy family meals. The inclusion of baby-friendly products ensures that even the youngest family members have healthy, suitable food options.
Future Plans and Commitment to Local Agriculture
As it expands, Good Farmer plans to enhance its product offerings with more ready-to-eat options to further aid parents in meal preparation. The company remains dedicated to its mission of supporting local farmers, promoting food traceability, and improving access to nutritious food for all Singaporean families.
In addition to its ongoing services, Good Farmer is set to roll out seasonal promotions, festive discounts, and special pop-up events to engage with the community. The platform currently offers free delivery for orders over $100 and a 15% discount on first-time purchases.
Founded by a lineage of farmers, Good Farmer connects local farms with Singaporean families, providing a selection of high-quality produce, meats, and ready-made meals. Committed to sustainable practices, Good Farmer strives to make healthy and convenient food accessible to busy families across Singapore.
