(Singapore, Jan 9, 2025) Singaporean commercial real estate advisory firm, EDMUND TIE & Company (戴玉祥产业咨询公司), has announced its rebranding to ETC (宜迪产业咨询公司) as part of its 30th-anniversary celebrations. This name change marks a significant milestone for the firm, highlighting its evolution and readiness to adapt to the changing dynamics of the real estate industry.
The decision to rebrand as ETC, an abbreviation already familiar to clients and staff, was based on extensive internal discussions and focus group feedback. Desmond Sim (沈振伦), CEO of ETC, expressed that the rebranding process was driven by a desire to better reflect the firm’s core values and forward-looking ethos. The new logo, featuring a stylized ‘T’ that resembles a blooming tree, symbolizes growth, resilience, and the firm’s deep-rooted connections within the communities it serves.
This rebrand coincides with ETC’s celebration of three decades of service in the commercial real estate sector across Southeast Asia, where it has been recognized for its tailored real estate solutions characterized by expertise, integrity, and service excellence. The company aims to continue blending its deep local knowledge with a global perspective, embodying the new tagline, “Local at heart, global in mind.”
As ETC looks forward, it reaffirms its commitment to leveraging its experience and partnerships in various countries, including Australia, China, the Philippines, the United Kingdom, and Vietnam, to navigate the complexities of the real estate market and deliver value to its clients.
This anniversary and rebranding are not just a reflection of ETC’s past but also a stepping stone towards its strategic goals for the future, focusing on innovation and collaborative growth in the real estate sector.
