（Singapore, 11,03.2025）HSBC Singapore has launched a new international lifestyle and entertainment platform exclusively for its HSBC Premier Mastercard holders, enhancing access to global performances and elite experiences. This introduction builds on the bank’s commitment to address the evolving wealth and health aspirations of its affluent customers, following last year’s enhanced Premier services aimed at elevating their international lifestyle.
Recent data from Mastercard on ultra-affluent cards indicates a 51% increase in spending within the Live Events and Entertainment category in Singapore from 2023 to 2024. In response, HSBC Singapore has partnered with Live Nation, the world’s foremost live entertainment company, to offer its cardholders exceptional benefits such as early access to concerts and shows across Southeast Asia and the UK, exclusive entries, and VIP experiences with international artists via priceless.com/HSBCSG.
To inaugurate this platform, the internationally acclaimed comedian Russell Peters will perform at The Star Theatre on April 11, 2025, as part of his Relax World Tour. HSBC Premier Mastercard cardholders will have the opportunity to enjoy VIP meet-and-greet sessions, commemorative merchandise, and exclusive hospitality benefits.
Further enhancing the offering, cardholders will also gain presale access to major acts like Lady Gaga and exclusive reserved tickets for selected shows in the United Kingdom. Additionally, BABYMONSTER’s first-ever concert in Singapore will soon be available, with further details to be shared on priceless.com/HSBCSG.
Ashmita Acharya, Head of International Wealth and Premier Banking at HSBC Singapore, commented on the new initiative, “We are committed to delivering delightful experiences for our customers that go beyond traditional banking services, catering to their global and dynamic lifestyles.”
Echoing the sentiment, Julie Nestor, Executive Vice President of Marketing and Communications at Mastercard Asia Pacific, highlighted the importance of catering to consumer passions, “Music ranks among the top five passions for consumers in Singapore, many of whom feel underappreciated by brands. Through our collaboration with HSBC Singapore, we aim to fulfill these desires by offering exclusive access to superb entertainment and music experiences at priceless.com/HSBCSG.”
