(13.3.2025, Singapore) On the 10th of March, Johnnie Walker, the world’s famous Scotch whisky brand announced the global launch of Johnnie Walker Vault which was hosted at The Johnnie Walker Experience building on Princes Street, Edinburgh. It was an exclusive global luxury platform dedicated to celebrating the artistry of blending.
Johnnie Walker, the world’s biggest-selling Scotch whisky has opened up access to its award-winning Master Blender Dr Emma Walker for an exclusive in-person blending session. The experience will see participants leave with a one-off, bespoke Johnnie Walker expression.
The first ‘Bespoke Private Blend Experience’ is an experience in which Walker will personally create nuanced blended whiskies from the invite-only Johnnie Walker Vault physical space. Each blend is layered and balanced to fit each guest’s specific palate.
Curated by Johnnie Walker Master Blender Dr Emma Walker, the Johnnie Walker Vault holds, at any given time, a selection of 500 whiskies featuring rare, matured and ghost cask aging from Port Ellen and Brora.
The programme is tailored to individual desires – culminating in the bespoke blending session with Dr. Walker. Guests will be presented with their Private Blend in a crystal decanter handcrafted by artisans from the renowned French luxury house Baccarat.
Their unique blend will also be chronicled in the Johnnie Walker Vault archive, leaving their own legacy alongside iconic whisky creations and allowing for future commissions.
Later this year, Johnnie Walker Vault will also invite its first creative partner within – a visionary artist in couture fashion – to co-create a limited-edition collection with Dr. Emma Walker, with further details to be revealed in Spring 2025.
Dr. Walker describes the Vault as a “treasure trove”, where rare whisky meets deeply personal storytelling. “It’s a platform through which I can take deeply personal stories and translate them into beautiful, one-of-a-kind blends. It’s a real privilege to be a part of capturing and bottling these wonderful stories,” she added.
Julie Bramham, Managing Director of Diageo Luxury Group, emphasizes that the Vault is redefining luxury Scotch whisky for the modern connoisseur.
