(Singapore 5 May 2023) The Ministry of Trade and Industry has announced that Ms Melissa Ow from the Economic Development Board (EDB) will be appointed Chief Executive (CE) of Singapore Tourism Board (STB) from 1 June 2023, taking over from Mr Keith Tan.
Ms Ow is currently EDB’s Executive Vice President for Customer Experience, Marketing & Investment Facilitation Group at the Economic Development Board. She was seconded to EDB from STB in June 2020.
At EDB, she played a key role in transforming the organization’s B2B sales and marketing model. She drove the global promotion of Singapore’s business brand and EDB’s marketing and communications in key markets such as Europe, US, China and Japan. Through enhancing EDB’s customer engagement capabilities, she led her teams to raise new investments from foreign companies, MTI said.
Prior to the EDB, Melissa held several positions in STB with the last position as Deputy Chief Executive, where she led STB to put Singapore on the world map for hosting premier events and attracting major tourism investments.
As Deputy Chief Executive, she headed the Experience Development Group and the Corporate Group and was responsible for ensuring that Singapore has a strong line-up of quality tourism products spanning events, dining, retail, and sports to entertainment, new tourism concepts development, and precinct development.
Melissa also oversaw STB’s corporate functions such as legal, procurement and corporate administration, finance, and human resources.
Mr Tan, STB’s current Chief Executive, assumed the appointment of CE of STB on 29 October 2018, during which he led STB in developing, marketing, and promoting Singapore as a vibrant destination for quality business and leisure travelers.
